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Competitive Strengths

Well-positioned to Capitalize on China's Future Growth in Both Urban Areas and County Areas
As a leading bank in China's Urban Areas, we have leveraged our extensive distribution network and large customer base to further strengthen our market position in the Urban Areas. At December 31, 2018, our loans and deposits in the Urban Areas totaled RMB 7,934,803 million and RMB 9,965,692 million.
We are a primary provider of financial services and a market leader in China's vast, fast developing County Areas. At December 31, 2018, our loans and deposits in the County Areas totaled RMB 4,005,882 million and RMB 7,380,598 million.
Extensive Nationwide Branch Outlet Network Complemented by a Multi-channel Electronic Banking System
We have a nationwide distribution network. As of December 31, 2018, we had a total number of 23,381 domestic branch outlets.
We maintain a strong presence in economically developed areas. As of December 31, 2018, we had 3,069, 2,542 and 3,357 branch outlets in the Yangtze River Delta, Pearl River Delta and Bohai Rim regions, respectively.
In 2018, the Bank also recorded 57.8 billion financial transactions through electronic channels. As of the end of 2018, we had 96.9 thousand cash-related self-service banking facilities, 44.8 thousand self-service banking terminals.
Large and Diversified Customer Base Providing Significant Growth Potential
As of December 31, 2018, we had approximately 5,239 thousand corporate customers, of which approximately 82.5 thousand customers had outstanding loans from us. As of the same date, we also had approximately 5,580.9 thousand corporate RMB settlement accounts.
We believe that we have the largest retail banking customer base in China. At 31 December 2018, the balance of retail loans of the Bank amounted to RMB 4,665,871 million. At the end of 2018, the number of debit cards cumulatively issued by the Bank amounted to 980 million, the number of credit cards1 cumulatively issued reached 102.82 million.
Strong Deposit Base Providing Stable and Low-cost Funding
As of December 31, 2018, we had deposits of RMB17,346,290 million.
Our retail deposits accounted for 57.1% of our total deposits at December 31, 2018. Our large retail deposit base provides us with a stable source of funding.
We have a greater percentage of demand deposits within our deposit mix. Demand deposits accounted for 58.3% of our total deposits at December 31, 2018. Having deposits primarily consisting of demand deposits enables us to maintain a lower cost of deposits compared to other commercial banks in China.
For the year 2018, our average deposit cost was 1.39%, which represents the continuous competitive strength of a lower cost of deposits among the Large Commercial Banks.
The Financial Service Ability with the Feature of Diversification, Integration and Internationalization
We own excellent investment management capability. At 31 December 2018, non-restructuring-related debt securities investments amounted to 6,160,441 million, which presents our leading market maker position in the inter-bank bond market.
We own comprehensive asset management capability. As of December 31, 2018, we had RMB 9,220,094 million of assets under custody. As of the same date, the balance of our wealth management products amounted to RMB 1,660,125 million.
Our integrated service capability is increasingly improved. The assets of our five subsidiaries totaled 204.4 billion at 31 December 2018 and the aggregate net profits of totaled 337 million in the year of 2018.
Our cross-border financial service capability is continuously strengthened. In 2018, the total volume of international settlement conducted by the domestic branches reached USD 964.4 billion. As of the end of 2018, the total assets of our overseas branches and subsidiaries reached USD13,297 million.

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Customer Service Center : 95599


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